ATEC Animation Lab's Night Shift - Marketing
Roles: I was the social media manager, website editor, photographer, as well as Marketing Lead for ATEC Animation Lab's 2020 Animated Short "Night Shift".
As Marketing Lead, I was in charge of promotion and creation of social media content on ATEC Animation Lab's official Instagram, Twitter, and YouTube accounts. I also created the graphics (banner, stream animation overlays, etc.) for the Twitch premiere livestream we hosted on December 10, 2020. I was also in charge of compiling and designing the Electronic Press Kit.
Logo and background art assets created by the production team. Vectors, layout, and compositions created by myself.
The Project: Night Shift follows a curious and bouncy little girl as she awaits the presence of someone in the midst of the night. As she waits, she is whisked away by an ethereal Moon Woman for a magical night of play and together they dance among the clouds of the night's sky.
ATEC’s Animation Lab provides an opportunity for students to take part in a simulated animation studio experience, where a crew of 40 students work over the course of two semesters in assigned roles to write, design, and produced a two-minute CG animated short film. Although faculty provides the schedule and pipeline structure, students drive the content and daily production themselves. By working in this innovative environment, the students gain a wealth of experience in creative problem solving, people management, and collaboration.